{"id":1465,"date":"2018-06-28T11:23:45","date_gmt":"2018-06-28T15:23:45","guid":{"rendered":"https:\/\/fsilverman.com\/?p=1465"},"modified":"2025-02-10T17:33:09","modified_gmt":"2025-02-10T22:33:09","slug":"millennials-jewelry-heres-theyre-buying-theyre-wearing","status":"publish","type":"post","link":"https:\/\/fsilverman.com\/rrstage\/jewelry-trends\/millennials-jewelry-heres-theyre-buying-theyre-wearing\/","title":{"rendered":"Millennials and Jewelry: Here\u2019s How They\u2019re Buying and What They\u2019re Wearing"},"content":{"rendered":"

Millennials expect a lot from their jewelry<\/h2>\n

People are products of their time and place, and millennials are no different. But as much as marketers would like to say they\u2019ve nailed down the buying habits of millennials, this generation is still managing to perplex industry experts\u2014in just about every industry, including the fashion business. This generation tends not to buy jewelry as often or wear it as frequently, but when they do choose jewelry, they expect a lot from it. Jewelers and manufacturers have been responding accordingly. Here\u2019s a quick look at the changing face of this industry.<\/p>\n

Shopping experiences<\/h2>\n

Most millennials have grown up with easy access to more technology than you can shake a stick at. They might not have gotten cellphones as early in life as Generation Z (born after 2001), but they aren\u2019t old enough to remember life without computers. Millennials want a lot out of life. They want to enjoy experiences (even though they also want convenience and speed), and so the way in which they shop is just as important as what they\u2019re buying.<\/p>\n

Jewelers and jewelry designers have responded by emphasizing the online shopping experience. Even if millennials purchase in-person, rather than online, they want to see what they\u2019re going to buy before they go to the store. The in-store experience is important too. Millennials expect a personal attention and a personalized shopping experience. They also tend to gravitate toward pop-up shops with limited-edition deals.<\/p>\n

Jewelry designs millennials love<\/h2>\n

Millennials as a whole aren\u2019t generally sold on special occasion jewelry. They tend to prefer investing in pieces they\u2019ll wear to work, to the beach with the kids, or on a Friday night out on the town, such as: tennis bracelets<\/a>, stackable rings<\/a>, classic hoop and huggie earrings<\/a>. Millennials are also more interested in buying pieces for themselves, rather than as gifts for anniversaries or birthdays. Because jewelry is being seen as more of an everyday item, it needs to be edgier, contemporary, and personalized.<\/p>\n

Socially conscious and eco-friendly<\/h2>\n

Millennials have an admirable habit of putting their money where their mouth is, and purchasing from companies that follow socially responsible, transparent, and eco-conscious practices. This isn\u2019t necessarily new for the jewelry industry. There has been concern over blood diamonds for years. Also known as conflict diamonds, these gems have origins that are, at best, questionable. Fortunately, there are effective ways of avoiding putting a blood diamond on one\u2019s finger.<\/p>\n

Although concerns over blood diamonds are nothing new, the purchasing habits of millennials have been forcing the industry to rethink its standards in a range of other ways. These days, jewelry companies are increasing their focus on protecting human rights, safeguarding the environment, and increasing transparency in their business practices. That commitment to transparency and accountability is resonating with millennials.<\/p>\n

Satisfy your millennial spirit<\/h2>\n

F. Silverman Jewelers has maintained a steady, trusted presence in providing fine jewelry in Montvale<\/a>, Saddle River, Woodcliff Lake and beyond Bergen County, New Jersey for over two decades. Our jewelers focus on providing a cohesive blend of traditional pieces with newer, edgier designs. We strongly believe that one\u2019s outward appearance should be as unique as one\u2019s inner personality, and we encourage our shoppers to work with us on creating their own custom jewelry<\/a> pieces.<\/p>\n

F. Silverman Jewelers has the latest CAD\/CAM technology that enables us to precisely design one-of-a-kind jewelry for our customers. We can even take your vintage or family heirloom jewelry, and incorporate it into a contemporary design you\u2019ll love! Call us today<\/a> or stop by our shop in Woodcliff Lake, NJ.<\/p>\n

Additional resources for purchasing jewelry:<\/h2>\n
    \n
  1. Time, How to Avoid Buying a Blood Diamond, http:\/\/time.com\/4013735\/how-to-buy-an-ethical-diamond\/<\/a><\/li>\n
  2. The Wall Street Journal, To Reach Millennials, High-End Jewelers Try New Products\u2014and Approach, https:\/\/www.wsj.com\/articles\/to-reach-millennials-high-end-jewelers-try-new-productsand-approach-1529413898<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Millennials expect a lot from their jewelry People are products of their time and place, and millennials are no different. But as much as marketers would like to say they\u2019ve nailed down the buying habits of millennials, this generation is still managing to perplex industry experts\u2014in just about every industry, including the fashion business. This generation tends not to buy … Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":3943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[95],"tags":[8,41,40],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewelry-trends","tag-custom-jewelry","tag-jewelry-trends","tag-personal-jewelry"],"acf":[],"yoast_head":"\nMillennials and Jewelry: Here\u2019s What They\u2019re Wearing<\/title>\n<meta name=\"description\" content=\"What do millennials want in jewelry? Read up on it here, then take a look at the amazing pieces at F. 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